Dr Silvia Lanati is Communications, Public Engagement and Events Manager for the Administrative Data Research Centre for England, part of the ESRC-funded ADRN, at the University of Southampton.
In this piece she gives some tips on using creativity to engage the public at science festivals.
Data science is a cornerstone of social science research. It can help us to see how communities develop with time and understand their changing needs, and the research contributes to the evidence that policymakers use to benefit society.
However, data science is not an easy topic to engage the public with at large science festivals. Being surrounded by engineers, chemists and biologists, competition can be really tough. Continue reading